Brilliant bus shelter ad for Mexico’s ANAR Foundation, which works to end child abuse, uses lenticular technology to display a message only children can see.
When viewed from an adult’s eye level, the image appears to be of a healthy child and the text reads: “Sometimes child abuse is only visible to the child suffering it.”
When viewed upwards, from a child’s eye level, the face transforms into one with bruises and the text reads: “If somebody hurts you, phone us and we’ll help you,” along with ANAR’s helpline number.
This is fantastic. Sad that it’s necessary, but a fantastic idea all the same.
#452 - Compliance (2012, USA)
3 / 10
#451 - The Protector (1985, USA)
5 / 10
#450 - Crawlspace (2012, Australia)
5 / 10